The Story:
The W28 stands for West 28th Street, this is the location of the water tower featured on the tote. However, if you go to West 28th and Broadway you can no longer see the tower. In 2019 a hotel began construction on the same site and has completely blocked any street level visibility of the water tower. Luckily, we had photographed the water tower before this happened! This is the hand carved collagraph image that was press printed on denim for every W28 Tote.
Sustainable and Ethical practices:
Clockworks Press works hard to locally source all materials on the East coast and in the USA. We work with a local Manhattan based family owned factory that maintains strong sustainable and ethical practices. For this project we would like to thank L Train Vintage, New York for their help in sourcing the 25 of U.S. Navy camouflage shirts needed for the project. This camouflage digital blue pattern was discontinued by the U.S. Navy in October 2019 and is no longer worn by the military, therefore it increased the amount that would be going to landfills. We decided it was important to reuse this particular color pattern for that reason alone. Artist and designer of the W28, Holly Brown was raised as a child of a U.S. Navy father for the first 8 years of her life making the Navy connection just a little more sweet!
The W28 stands for West 28th Street, this is the location of the water tower featured on the tote. However, if you go to West 28th and Broadway you can no longer see the tower. In 2019 a hotel began construction on the same site and has completely blocked any street level visibility of the water tower. Luckily, we had photographed the water tower before this happened! This is the hand carved collagraph image that was press printed on denim for every W28 Tote.
Sustainable and Ethical practices:
Clockworks Press works hard to locally source all materials on the East coast and in the USA. We work with a local Manhattan based family owned factory that maintains strong sustainable and ethical practices. For this project we would like to thank L Train Vintage, New York for their help in sourcing the 25 of U.S. Navy camouflage shirts needed for the project. This camouflage digital blue pattern was discontinued by the U.S. Navy in October 2019 and is no longer worn by the military, therefore it increased the amount that would be going to landfills. We decided it was important to reuse this particular color pattern for that reason alone. Artist and designer of the W28, Holly Brown was raised as a child of a U.S. Navy father for the first 8 years of her life making the Navy connection just a little more sweet!
